Mention the name Sid Harchelroad and many people think of Corvettes. Mention Corvettes and people think of Sid Harchelroad. The two were synonymous.
Over the past 15 years, Sid Harchelroad and the family’s Chevy dealership created a niche market as the go-to Corvette dealer in the Midwest and even around the country.
Now, his son, Dillon, and brother, Brian, will be responsible for carrying on that legacy.
The Imperial and Wauneta communities and his customers have been rocked by Harchelroad’s death at Enders Lake Jan. 30 at the age of 57.
Harchelroad’s legacy with the Corvette brand started with an idea while sitting on Enders Lake.
Dillon recalled the time he and his dad were sitting in a boat on Enders Lake. Sid looked across the lake with all the boats and jet skis and declared that people will pay for things to have fun.
That’s when Sid had the revelation that people wanting to have fun would buy a Corvette to do it. So, Sid decided Harchelroad’s needed to sell more Corvettes.
From there on, Harchelroad’s legacy as one of the premier Corvette dealers began to grow.
Harchelroad wasn’t satisfied with just selling off-the-line Corvettes. He wanted to become a dealer for Callaway Cars, as well.
The company became famous for their twin turbo-charged engine retrofits on Corvette models. The modifications significantly increased horsepower and speed of the vehicle.
Sid had to hound the company, who was skeptical of granting a dealership out in the middle of nowhere.
After selling the first three Callaway Corvettes he ordered, Harchelroad had proved to Callaway that he could market their cars.
In his first year as a Callaway dealer, he was their top dealer for Corvettes.