Gustafson Photo

Jerome Robinson riding in the 1973 world finals.

www.johnsonpublications.zenfolio.com Russ Pankonin | Johnson Publications

Jerome Robinson, right, visits with his assistant to make sure everything is in order for the coming night’s performance during the PBR National Finals in Las Vegas in early November. Robinson has served as arena director for the PBR since its inception 25 years ago.

From bucking cows to bulls to producing the PBR

It takes a rare breed of athlete who knowing and willingly jumps on the back of a mean 2,000-lb. bull for an eight-second battle between man and bucking beast to prove whose better.  


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